The Vendor Central–first Amazon agency
Most agencies learned Amazon on your money.
We built a nine-figure Vendor Central operation of our own — $249.9M in Amazon purchase orders since 2020. Legaxy is that operating playbook pointed at your brand: recover what Amazon deducts, defend your margin, grow the POs.
Operator track record — our own 1P account, not client attribution.
The problem
Amazon built the most valuable store on earth. Some of that value is yours — taken as chargebacks, shortage claims, and allowance creep you never agreed to.
Chargebacks
Operational fines — ASN timing, labels, routing, prep. Industry data puts them at 1–5% of invoiced value, spiking near 4% in Q4. Most trace to a handful of fixable SOP failures.
Shortage claims
Amazon short-pays invoices for units it says never arrived — deduct first, argue later. Another 1–3% of invoiced value. Undisputed claims are simply forfeited revenue.
Margin squeeze
AVN terms that creep 2–5% a year, CRAP suppressions that arrive unexplained, POs that quietly shrink. If you can't reconstruct Amazon's math, you're negotiating blind.
Industry benchmarks put combined leakage at 2–5% of invoiced value for a typical vendor — up to 10% when ASN problems go systemic. On a $20M account, that's $400k–$1M a year.
What we do
Five areas. One operating system.
Every generic agency sells ads and content. Only operators can run the supply side — and ads work better when the same team controls both.
Vendor Central Operations
AVN negotiation war-room, trade-terms modeling, CRAP rescue, PO & supply intelligence, catalog launch math. The core discipline.
Profit Recovery
Chargebacks, shortage claims, price claims — disputed on evidence, billed only on recovered dollars. Then we shut the leak off at the source.
Growth Engine
Retail readiness engineered as a ranking system — listings built for A10, COSMO and Rufus, creative that kills one objection per image.
Advertising & Measurement
TACOS-governed, rank-based bidding with AMC incrementality — and PO-aware pacing no ads-only agency can offer.
Channel Strategy — 1P / 3P / Hybrid
SKU-level routing by contribution profit under each model. Keep 1P where Amazon subsidizes you; go 3P where it taxes you.
The difference
We run one. We don't just advise one.
Our team operates a nine-figure Vendor Central business every week — same POs, same chargebacks, same AVN pressure you face. That's the difference between theory and telemetry.
| Typical agency | Legaxy | |
|---|---|---|
| Learned Amazon… | on client accounts | on our own nine-figure P&L |
| Vendor Central | buried under "other services" | the headline act |
| Sells you | ad spend & dashboards | recovered dollars & defended margin |
| Guarantees | "2× growth!" (they don't control POs) | no fee unless recovery lands |
| Weekly cadence | monthly report deck | PO telemetry before Monday's confirm deadline |
How it works
The Profit Leak Audit
Fourteen days. From you, it takes one thing: Vendor Central read access. We reconstruct what Amazon has deducted, short-paid, and suppressed — and hand you the number.
Recover, then seal the leak
Disputes filed on evidence — BOL to ASN to PO to invoice. You pay a performance fee only on dollars that land. Then we fix the root causes so the fees stop recurring.
The 90-day profitability reset
Net-PPM rebuilt line by line: terms, pack architecture, PO strategy, supply-aware advertising. Deliverable: a before/after P&L — not a slide deck.
A guarantee we can actually keep
We will never promise you revenue growth.
Amazon writes the purchase orders — anyone who guarantees "2×" on Vendor Central is telling you they've never run one. Here's what we do put in writing:
- The Profit Leak Audit is free either way for vendors doing $5M+ — we earn a performance fee only on recovered dollars that land in your account.
- If your net PPM hasn't improved by day 90 of a reset, we keep working free until it does.
- We cap concurrent audits — recovery work is done by operators, not a portal.
- No category-competing engagements. Your PO and cost data never touches our own operation.
Next step
Find out what Amazon owes you.
Free for vendors doing $5M+ on Amazon. Fixed-fee for $1–5M. Fourteen days, read access only, a dollar figure at the end.